Meta Business Suite (formerly Facebook Business Manager) allows businesses to manage their Facebook Page, Facebook Ads (including Instagram and WhatsApp), Facebook Pixel, and more. Learn how to set this up for your business.
If you're planning on running any type of ads on Facebook, Instagram, Facebook Messenger, and/or WhatsApp, then you need to have a Meta Business Suite account setup.
This is something you can do yourself; there are actually a few things you have to do even if you're planning on having someone else set this up for you.
We've put together all the necessary steps and info to help you get started (see below). Don't hesitate to reach out if you need help, though, as these setups can be a bit confusing/frustrating if this is your first time setting one up.
Steps to Setup Meta Business Suite
STEP 1: Before you set up your Meta Business Suite, ensure you have a Facebook Page for your business set up: https://www.facebook.com/business/help/473994396650734?id=939256796236247
If you already have a Facebook Page for your business but are not the page owner, you must be added to the page as an admin for at least 7 days before attempting to claim the page with your new Meta Business Suite. (more info here)
STEP 2: Once the Facebook Page for your business page is created and you are the owner, create a new Meta Business Suite Account: https://www.facebook.com/business/help/1710077379203657?id=180505742745347
STEP 3: Claim the Facebook Page you made for your business: https://www.facebook.com/business/help/720478807965744?id=420299598837059
STEP 4: Verify Your Domain Name: https://www.facebook.com/business/help/286768115176155?id=199156230960298
STEP 5: Add your business Instagram account to Meta Business suite: https://www.facebook.com/business/help/1125825714110549?id=420299598837059
STEP 6: Create your Ad Account: https://www.facebook.com/business/help/910137316041095?id=420299598837059
STEP 7: Create and Install Your Facebook Pixel: https://www.facebook.com/business/help/952192354843755?id=1205376682832142
STEP 8: Add employees to the Meta Business Suite Account and assign assets to manage: https://www.facebook.com/business/help/2169003770027706?id=2190812977867143
STEP 9: Verify your domain:
https://www.facebook.com/business/help/321167023127050
These steps are up to date as May 2022, but are subject to change, so please check with us if you get stuck anywhere or if any of the above links no longer work.