Core Web Vitals are a set of metrics that measure the real-world user experience for loading performance, interactivity, and visual stability of the page.
Core Web Vitals: What they are and why they matter to business owners and marketers
Core Web Vitals are a set of metrics that measure the real-world user experience for loading performance, interactivity, and visual stability of the page.
The three Core Web Vitals are:
- Largest Contentful Paint (LCP): LCP measures how long it takes for the largest content element on a page to load.
- First Input Delay (FID): FID measures how long a page becomes interactive.
- Cumulative Layout Shift (CLS): CLS measures how much the layout of a page shifts while it is loading.
Why are Core Web Vitals important?
Core Web Vitals are important because they measure the real-world user experience of a web page. When users have a good user experience, they are more likely to stay on your page, convert, and return in the future.
Google has also announced that Core Web Vitals will be a ranking factor in search results starting in 2021. This means that websites with good Core Web Vitals will rank higher in search results, which can lead to more traffic and conversions.
How to Improve Your Core Web Vitals
There are several things you can do to improve your Core Web Vitals, such as:
- Optimize your images. Images are often the largest and slowest-loading elements on a web page. Optimizing your images can help to improve your LCP and CLS.
- Use a content delivery network (CDN). A CDN can help improve your LCP by delivering your content from servers closer to your users.
- Minify your code. Minifying your code can help to reduce the size of your web pages and improve your LCP and FID.
- Avoid unnecessary JavaScript. JavaScript can slow down the loading of your web pages. Avoid using unnecessary JavaScript to improve your LCP and FID.