Engaged sessions last longer than 10 seconds, have a conversion event or have at least 2 pageviews or screenviews.
This metric is important for business owners and marketers because it helps to measure how engaged users are on your website.
By tracking engaged sessions, you can:
- Identify which content and features are most engaging.
- Troubleshoot areas where users are dropping off.
- Measure the effectiveness of your marketing campaigns.
- Make better decisions about how to allocate your resources.
To view engaged sessions in GA4, go to Reports > Engagement > Overview. You can also use engaged sessions as a segment to create custom reports and dashboards.
Here are some tips for improving your engaged sessions:
- Create high-quality content that is relevant to your target audience.
- Make it easy for users to navigate your website or app.
- Use clear and concise calls to action.
- Optimize your website or app for speed and performance.
- Test different content, features, and designs to see what resonates most with your users.
By tracking and improving your engaged sessions, you can ensure that you provide a valuable experience for your users and help them to achieve their goals.