What is a cluster page?

Each cluster page is a deep dive into a specific subtopic under a broader theme, meticulously linked to your pillar page.

A cluster page, also known as cluster content, is a webpage that explores a specific subtopic in greater depth, strategically linking back to a related pillar page. Cluster pages are integral to the topic cluster model in content marketing, providing comprehensive information on long-tail keywords related to a main topic and building topical authority for search engines.

Key Characteristics of Cluster Pages:

  • Specificity: Cluster pages focus on a narrow, long-tail keyword variation of the broader topic covered by the pillar page.
  • Supporting Role: A cluster page reinforces the main theme of the pillar page and provides additional detail on a particular aspect.
  • Internal Linking: Cluster pages include hyperlinks back to the related pillar page, creating a bidirectional linking structure.
  • Stand-Alone Value: While connected to the pillar page, a cluster page should offer value to the reader even if they find it independently.

Cluster Page Example:

  • Pillar Page Topic: Content Marketing
  • Cluster Page Topic: Content Repurposing Strategies