--- title: What is email segmentation? description: Email segmentation is the practice of dividing your email list into smaller groups based on shared characteristics. This allows you to send more relevant and targeted emails, leading to higher open rates, CTRs, and conversions. --- [Skip to content](https://help.imforza.com/knowledge/what-is-email-segmentation#main-content) English Show submenu for translations [More support](https://help.imforza.com/knowledge/kb-tickets/new?hsLang=en) [View Your Support Tickets](https://help.imforza.com/tickets?hsLang=en) [![imforza-icon-3-1](https://help.imforza.com/hs-fs/hubfs/imforza-icon-3-1.png?width=100&height=100&name=imforza-icon-3-1.png)](https://www.imforza.com/) - [Get Support](https://www.imforza.com/support/) - [Join Our Email List](https://www.imforza.com/internet-marketing-newsletter-signup/) - [Read Our Blog](https://www.imforza.com/blog/) Open main navigation Close main navigation - [Get Support](https://www.imforza.com/support/) - [Join Our Email List](https://www.imforza.com/internet-marketing-newsletter-signup/) - [Read Our Blog](https://www.imforza.com/blog/) - English Show submenu for translations - [More support](https://help.imforza.com/knowledge/kb-tickets/new) - [View Your Support Tickets](https://help.imforza.com/tickets) - [Contact us](https://www.imforza.com/contact-us/) [Contact us](https://www.imforza.com/contact-us/) You Have Questions, We Have Answers - There are no suggestions because the search field is empty. 1. [imFORZA Knowledgebase](https://help.imforza.com/knowledge?hsLang=en) 2. [Internet Marketing](https://help.imforza.com/knowledge/internet-marketing?hsLang=en) 3. [Email Marketing](https://help.imforza.com/knowledge/internet-marketing?hsLang=en#email-marketing) # What is email segmentation? ## Email segmentation is the practice of dividing your email list into smaller groups based on shared characteristics. This allows you to send more relevant and targeted emails, leading to higher open rates, CTRs, and conversions. One of the most important things you can do with your online marketing is to segment your email contacts before you send out any email marketing campaigns. There are many different ways to segment your email list. Some common factors include: - **Demographics:** This includes things like age, gender, location, and income level. - **Behavior:** This includes things like purchase history, website activity, and engagement with your emails. - **Interests:** This includes things like the products or services you offer, the industries you serve, and the causes you support. By segmenting your email list, you can send more relevant and targeted emails that are more likely to be read and acted upon. This can lead to better results for your email marketing campaigns. Here are some of the benefits of email segmentation: - **Increased open rates:** When you send relevant emails to your subscribers, they are more likely to open them. - **Increased click-through rates:** When subscribers open your emails, they are more likely to click on the links in them. - **Increased conversions:** When subscribers click on the links in your emails, they are more likely to take the desired action, such as purchasing or signing up for a free trial. - **Improved customer experience:** When you send relevant and targeted emails, you provide a better customer experience. This can lead to increased customer loyalty and satisfaction. Email segmentation is a must-know if you are a business owner or marketer. 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